通过这组数据不难看出，一度被外界认为的“风雨飘摇、动荡不安”并不是关于这家企业的真相。京东正以坚实的经营数据努力还原自己的真相：那就是依然在持续稳健地增长，企业基本面依然运转良好，在经历危机之后，这家从中关村柜台起家，有20年多年发展历程的企业正在重新焕发活力与战斗力。

事实上，自去年下半年以来京东的一系列变革动作都能够在2017年年初创始人刘强东的讲话中找到踪迹。在京东集团首席战略官廖建文看来，2017年才是京东真正的战略调整元年，标志着京东从零售向“以零售为基础的技术和服务”转型的发端。某种程度上，所谓危机只是扮演了催化剂和氛围渲染的角色，让变革来得更猛烈和迅速。

现在随着组织变革、人事调整尘埃落定，京东的目标正变得地明晰。“接下来，京东会进入真正的战略上的增长期，这是毫无疑问的。”廖建文说。

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